Goal: Revamp weekly email newsletter sent to University of Rochester “wellness champions.” I streamlined the process by using MailChimp to create a custom template with Well-U branding.
Before
Emails were designed in Word and sent through Outlook. Subscribers had to email us to be added to a subscriber list managed in an Excel spreadsheet.
After
By migrating to MailChimp, we could analyze campaign performance, automate newsletter signup, and design targeted, compelling content. The subscriber count grew by over 900%.
