Goal: Develop multichannel communications campaign to promote the University of Rochester Farmers Market. The campaign materials I developed included: tabloid posters, 4×6 info cards for vendors to hand out at the market, large framed posters installed in high-traffic areas around the Medical Center, LCD screen display ads for internal TV monitors, a weekly product email newsletter sent through MailChimp to more than 2,000+ subscribers, weekly reminders and periodic articles in our University-wide daily email newsletter, and weekly “Farm to Table” recipe handouts with visually-appealing graphics and nutritional tips.
